Bengaluru, India
“Life is beautiful.”
I’m Aditya Sreekumar, a design-first product builder and entrepreneur with 7+ years across fintech, identity, B2B SaaS, solutioning and GTM.
I love technology, well-designed products and people who build businesses. I think of myself as a problem solver: I like noticing where something breaks, understanding why, and working out how to make it useful.
What I built, and what each chapter taught me.
Co-founder - Product
I built the product from scratch and now work across product, solutioning, marketing and support. idto is profitable, with 120+ businesses onboarded and 55+ transacting.
What I learned: Building a company means hiring well and making the small daily decisions that shape bigger outcomes.
Product Strategy - Secure ID
Led product strategy for Secure ID, the identity verification suite at one of India’s largest payment aggregators.
What I learned: I saw the scale of BFSI businesses up close, and how much their decisions rely on data - a different environment from earlier startups, where intuition and bets often carried more weight.
Product - BFSI workflows
Led the BFSI workflows charter from 1 to 10, as Equal grew into a larger financial-data business.
What I learned: Equal’s acquisition of OneMoney, one of the country’s largest financial-data companies, gave me a closer view of that scale. I also experienced fundraising, moving cities and working with larger teams.
Product hire #3 - Platform & Data Products
Built and scaled payslip OCR and self-serve onboarding, and worked on HRMS-based connectors.
What I learned: I learned about the alternative-data space and its potential by making employment data useful in customer workflows.
Things I noticed and could not unsee, across payments, identity, fraud, consent and product incentives.
Read the essays 02 / NotebookWorking theses around adaptive identity, programmable trust, AI-native teams and overlooked users.
Open the notebookIdentity, onboarding, fraud, applied AI, or a hard product-GTM problem where the neat answer stopped working.
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