WORK.TXT

Work

A detailed record of what the role actually was, what moved, what did not work and what I learnt.

The clean résumé line is useful. The memo behind it is usually more honest.

idto.ai

Co-founder - Product

2025 - now

I built the product from scratch and now work across product, solutioning, marketing and support. idto is profitable, with 120+ businesses onboarded and 55+ transacting.

What I learned: Building a company means hiring well and making the small daily decisions that shape bigger outcomes.

120+ businesses onboarded55+ businesses transacting400+ customer calls

Cashfree Payments

Product Strategy - Secure ID

2024 - 2025

Led product strategy for Secure ID, the identity verification suite at one of India’s largest payment aggregators.

What I learned: I saw the scale of BFSI businesses up close, and how much their decisions rely on data - a different environment from earlier startups, where intuition and bets often carried more weight.

200+ merchant conversations1 pattern kept repeating0 → 1 solution shape

Equal.ai

Product - BFSI workflows

Before Cashfree

Led the BFSI workflows charter from 1 to 10, as Equal grew into a larger financial-data business.

What I learned: Equal’s acquisition of OneMoney, one of the country’s largest financial-data companies, gave me a closer view of that scale. I also experienced fundraising, moving cities and working with larger teams.

Identity core product domainConsent core design constraint0 → 1 operating environment

TartanHQ

Product hire #3 - Platform & Data Products

Earlier chapter

Built and scaled payslip OCR and self-serve onboarding, and worked on HRMS-based connectors.

What I learned: I learned about the alternative-data space and its potential by making employment data useful in customer workflows.

Springworks

Product - B2B SaaS / HR Tech

Early career

An earlier operating chapter in B2B products, workplace software and fast product feedback loops.

Spovum + IISc

Early product, research and zero-to-one work

Starting out

Where the habit of working through ambiguous problems before there was a playbook started.

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